- Assign Internal Responsibility
A project manager or team in the event organization dedicated to the cashless implementation who can interface with production, procurement, marketing, sponsorship, finance, IT, ticketing and bar operations
- Choose Your Supplier
Invite a selection of providers to tender and see them in action servicing other events
- Define the Shape and Scope of the Deployment
Considerations to include: wristband fulfilment process, name of currency, incentives for pre-loading, visitor groups and working staff to include, online self-service vs staffed on-site top-ups, maximum top-up limits, customer refund policy and catering allowances for crew
- Manage the Transition for Traders
Formulate a post-event settlement strategy and payment terms for traders (eg. incorporating a commission on their takings)
- Plan your Customer Communication Strategy
Announcements (web, social, email); FAQ’s; Terms & Conditions; Printed Ticket Leaflets; Posters & Advertising
- Launch Online Customer Registration and Pre-Loading
Integrate your cashless supplier with your various ticketing providers
- Build Cashless into your Event Production
Allocate the required infrastructure (eg. top-up booths, power, network, workspace); Add to on-site signage and festival map; Brief all staff & contractors; Integrate your cashless supplier with your bar operator; Make design artwork for the wristbands and scanning hardware
- Post-Event: Issue Settlements
Pay traders their balances and refund customers for their un-spent funds
- Post-Event: Debrief & Evaluate
Get feedback from internal event staff and external (audience, suppliers, partners, traders)
- Post-Event: Data Analysis
Identify consumption trends, for example which drinks are more popular when particular acts are on-stage, and identify the busiest periods and locations; Gain a granular profiling of your audience’s tastes and consumer behavior